Pokémon Go Makes $1 Billion Revenue Worldwide

Since its release on July 6, 2016, the popular augmented reality game Pokémon Go has made over US$1 billion in revenue worldwide on the App Store and Google Play, according to app analytics platform Sensor Tower on Tuesday. Developed by Niantic Labs, the game earned the amount without including China, the world’s largest smartphone market. It is estimated that the figures will increase once the game expands to the country. Pokémon Go also broke records as the first mobile app to gain $500 million in revenue in just three months after its debut. In comparison, other popular games like Candy Crush Saga and Clash of Clans needed six months to a year to achieve such a figure. Despite its massive achievement, Sensor Tower considers the game to be less profitable compared to several months after its release, when it gained approximately $18 million per day. Its current daily revenue is estimated to be between $1.5 million and $2.5 million. Niantic Labs has reportedly started efforts to bring back Pokémon Go’s glory days by providing new features, such as adding new characters, holding special events and releasing the game on Apple Watch.